Living Twice: How a Product Goes through Multiple Life Cycles*
نویسندگان
چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: Journal of Product Innovation Management
سال: 2010
ISSN: 0737-6782
DOI: 10.1111/j.1540-5885.2010.00753.x